Fiiish have released a scented paste to be applied to Fiiish lures.  French bass lure fishermen have been using scented gels and pastes on soft plastics for a number of years and some obviously think it works.

Lure Fishing for Bass staff have tested a range of lure gels and pastes for the last three years and noticed a little increase in catches of big bass.

Fiiish recommend that their attractant is applied 24 hours before use.  So now you know the point of the Fiiish Trays, to stop the attractant smell infecting everything.