This privacy policy governs how "Lure Fishing for Bass" a trading name of Lure Geek Ltd, collects, uses, maintains and discloses visitors to

Lure Fishing for Bass collects user information to improve customer service, process your order and update you by email on the status of your order.

Lure Fishing for Bass uses "web cookies" for important site functionality and to enhance user experience. Our ecommerce engine drops a cookie on your internet browser to improve shopping usability such as the shopping basket and we leverage Google Analytics to track the number of visitors and anonymous site activity. If you've opted-in to our email newsletter, then your email address is stored in Mailchimp, which is an email sending service.

We collect personal identification information “PII” from site visitors and users including, when users visit, register, complete a form, subscribe to our newsletters/offers and in connection with other activities, services, features or resources we make available on our site including the basket and checkout. Users may be asked, as appropriate for their name, email address, mailing address, phone number. No credit card information such as the card number, expiry date or three digit code is collected on LureFishingForBass, but the credit card processing company Stripe does.

We will collect PII from users only if they voluntarily submit such information to us by registering an account, checking out as a guest, requesting email newsletters/offers or submitting their details using the contact form.  Users may refuse to supply PII, but it will stop you from using Lure Fishing for Bass as designed.

Data exchange between Lure Fishing for Bass and users happens over a secured communication channel and is encrypted and protected with digital signatures otherwise known as SSL.  We take all reasonable steps to protect your personal information, but you accept that no internet data transmission can be 100% guaranteed to be secure from access by unintended recipients and will not hold us responsible for any breach of security unless this is due to our negligence.

Lure Fishing for Bass will delete any individuals personal details on request.

Lure Fishing for Bass has the discretion to update this privacy policy at any time. If any changes are made we will revise the updated date at the bottom of this page. We encourage customer to frequently check this page for changes.  By using the site, registering, buying bass lures and other bass fishing tackle you acknowledge and agree that it is your responsibility to review this privacy policy periodically and make yourself aware of its modifications.

If you have any questions about this policy, the practices of this site, or your dealings with this site, please contact us using the contact form:

Postal Address: Lure Fishing for Bass, Unit 253, 17 Holywell Hill, St Albans, AL1 1DT, United Kingdom

Last Updated: 15th Feb 2020